Welcome to The Tree Coffee House, a specialty coffee roaster in Waterloo, ON
- Luis Barrionuevo
- Nov 6
- 2 min read
Updated: 5 days ago
Your story is what makes this place real.
When people ask me why I started this, I always come back to one simple truth: coffee connects people.
And you know this.
You’ve lived this.
You’ve had those moments where one cup changed the whole day.
Maybe it’s that first sip that brings you back to yourself.
Maybe it’s the conversation that happens between two people who didn’t know each other 10 minutes ago.
Maybe it’s the way coffee gives you a tiny pause in the middle of a world that is always running.
This is where our story begins.
But it only becomes alive when it intersects with your story.
"This isn’t just our story. This is where your coffee story begins."
Why The Tree exists - a specialty coffee roaster in Waterloo
We are a specialty coffee roaster because we believe flavour can teach us something.
We build community because connection gives life meaning.
We care about sustainability because coffee must make the world better, not worse.
We embrace technology because great coffee should be easy to enjoy, not complicated to access.
These aren’t corporate lines.
These are the roots of this Tree.
And you are part of those roots.
What you can expect from us
We’ll talk about origins.
We’ll talk about farmers, flavours, specialty coffee roasting, and brewing.
We’ll talk about art, culture, and expression.
We’ll talk about the future of coffee and how your choices change the world.
This blog — Rooted Stories — will be where we share those journeys.
Some days, it’ll be me speaking as a founder.
Some days, it’ll be us speaking as a team.
But always — it will be for you.
The chapter ahead
Soon, we will open our espresso bar — and I want you to feel like you’re stepping into a place where you belong.
Come to taste.
Come to learn.
Come to think.
Come to breathe.
We want you to feel at home here — because this isn’t just a business.
This is a community in the making.
And you are not a visitor.
You are a co-author of this story.
You’ve read our story — now it’s time to taste it.
Start sipping better coffee today and discover what makes specialty coffee so special.
Before you go… We’d love to hear from you.
What part of this story connected with you the most?
Reply in the comments below — or send us a message.
Your perspective helps shape the future of The Tree Coffee House.
Luis Barrionuevo is Founder & CEO of The Tree Coffee House - Roaster and Espresso Bar, based in Waterloo, ON, Canada
Comments