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From Books to Custom Coffee — How a Local Bookshop Became a Place You’ll Want to Stay
Discover how Old Goat Books in Uptown Waterloo transformed their space by adding a thoughtfully curated coffee experience and launching their own signature blend — The Bookshop Blend. This story explores how coffee can enhance atmosphere, create connection, and become part of a brand’s identity, while showing how local partnerships bring meaningful experiences to life.

Luis Barrionuevo
Apr 143 min read


Welcome to The Tree Coffee House, a specialty coffee roaster in Waterloo, ON
A personal welcome to The Tree Coffee House — a specialty coffee roaster rooted in community, craft, sustainability, and innovation in Waterloo Region.

Luis Barrionuevo
Nov 6, 20252 min read
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